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We cultivate curiosity to discover new ways of seeing & solving.

A black and white headshot of Elizabeth Talerman, Founder and Principle at The Nucleus Group in her library.
An antique childhood photo of Elizabeth Talerman playing in a field with tall grass and milkweed.

Elizabeth Talerman

Founder, Principal

Where others see limits, Elizabeth sees possibilities. Whether it’s in a class of graduate students, a business on the cusp of change or a social movement waiting to be born, Elizabeth has the rare ability to glimpse what others are capable of, then equip them with the tools, knowledge and confidence to achieve their own ambitions.

Elizabeth is a graduate-level teacher, four-time entrepreneur, corporate board member and MacArthur Foundation grantee. As founding partner and CEO of The Nucleus Group, Elizabeth works with organizations around the world to empower leaders, accelerate growth and catalyze change.

A black and white photograph of Liz wearing a patterned jacket, looking to the right.

Liz Yap

Strategist, Writer, Editor

A joyous pathfinder with a sharp eye, Liz follows her curiosity into new places – asking meaningful questions, clarifying complexities, and playfully pointing out typos along the way. Central to her work is the belief that good communication is what makes it possible for good ideas to take flight.

Liz spent years as editor-in-chief of a food magazine in her native Manila. As a strategist with a focus on naming and verbal identity, Liz has partnered with a range of clients, including Uber, Mejuri, and Warner Bros. Discovery. She earned her Masters in Branding from the School of Visual Arts, where she received the Brand Master award for leadership and strategic thinking.

Whitney Bounty

Strategist

A former professional ballet dancer, Whitney takes on each challenge with an assured graceful grit. Her wonderfully wayward career has taken her through the fields of dance, art and design, marketing, and strategy, but is at its heart an ongoing exploration of expression and a rigorous search for connection.

Prior to joining Nucleus, Whitney was the Creative Director and Brand Manager at Freeman’s, America’s oldest auction house. She graduated summa cum laude from the University of Pennsylvania with an honors degree in English and a minor in Art History. She holds a Masters in Branding from the School of Visual Arts, where she was honored with the Paula Rhodes Award for academic excellence.

A black and white photograph of Whitney looking forward

The Nucleus Group brings together researchers, marketers, designers and behavioral specialists who engage in rigorous, passionate collaborations that yield business & social impact.

Edward Quiceno, Strategist, Designer
Tameka Vasqueuz, Social Futurist, Strategist
Kate Van Genderen, Operations, Researcher

Kate Van Genderen
Operations, Researcher

Edward Quiceno
Strategist, Designer

Guido Schmitz
Advisor

Tameka Vasquez
Social Futurist, Strategist

Chelsea Carlson
Designer, Strategist

Sara Emilia Bernat, Ph.D, Luxury Strategist, Researcher

Sara Emilia Bernat, Ph.D.
Luxury Strategist, Researcher

Ariana Ross, Creative Director, Strategist
Gabreila Acosta, Strategist, Podcast Producer

Ariana Ross
Creative Director, Strategist

Gabriela Acosta
Strategist, Podcast Producer

We partner with design firms, research labs & creative agencies.

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The Nucleus Group is looking for talented, compassionate collaborators. Is that you?